When you need money for your project (or your health), SoFu encourages you to be as clear and transparent as possible with the people who'll possibly support you, so a lot of informations will be needed, in order to help you establish the fairest and best goal, clarify every part of the amount you're aiming for and find the best solutions for you and your supporters.
The first and most important part of your campaing is your story and your needs: why you need money, what you're facing and how you want to act. The last but not least part of this verbose section will be about you: who you are, what you look for and why.
Once you've clarified everything in detail, SoFu will help you list every monetary part involved in your idea, so that people will clearly see why and how you came up with the goal you're aiming for. On top of detailled expenses, work related costs, bank/exchange fees, and shipping fares, you'll enter your fair share of gain (every job has to be paid), then the platform will add a 2,5% Stripe fee, and an internal 2,5% fee on commercial projects (a lower or no fee will be added for charity campaigns). This list of components will add up to the campaign goal.
Once you set the goal, SoFu will help you set a maximum pledge amount and a minimum reachable one. This is the revolutionary approach SoFu introduces: when people decide to support you, they won't be charged immediately, but they "promise" to be willing to pay the maximum amount you propose; once enough people promise to be willing to pay this maximum amount, the campaign will begin to bloom. In crowdfunding campaigns (and startups in general) a fair amount of money for a product is 3 times its costs, so the proposed maximum amount will be calculated on the goal and the product availability: (goal/product amount)*3 (editable during the creation of the campaign).
Once the goal is reached, with the minimum amout of people needed, who are willing to pay the maximum amount (once or multiple times), SoFu unleashes its true power: unlike other platforms, where every new supporter's pledge will make the amount of collected money surpass the goal, here the goal is the limit. Once reached the goal, the only number that will change is the amount of money supporters will pay.
The more people pledge, the less everyone pays.
So during the creation of the campaign, SoFu will propose a minimum amount, calculated on the product availability: goal/product amount. So people who support the campaign are willing to pay the maximum amount, but they will be happy to pay the minimum amount, if the maximum capacity of supporters will be reached.
EXAMPLE
If you need 1500 euros to print your book, and you're willing to print 200 copies, you can ask people to pay €15 for a copy, and once you reach 100 people (1500/15=100), your goal will be reached and you'll be able to print your book; but once you find another person who wants to buy your book, everyone will pay less (1500/101=9,90), and so on until you reach 150 people, at this point everyone will pay €10 for your book. At this point you'll be able to print it and decide if you will like to make more copies available on SoFu, make your book better (and raise the goal accordingly), or stop the campaign and keep the remaining 100 copies for your "normal" commercial use.
You have made something you care for, you gained your fair share and, most importantly, you didn't exploited other people while doing this.
Once the campaign ends, supporters will be able to choose what to do with the "droplets". Since you planted the seed and every drop will help your seed grow into a flower, once your flower blooms, everyone won't need to pour a whole drop on your project, they'll be able to choose what to do with the "excess".
Supporters will be asked if they want to give the creator their full drop: like in "normal" crowdfunding platforms, people believe in the creator and their ideas, so they offer to pay the maximum pledge or an amount between the maximum and the final pledge amount reached during the campaign;
supporters will be asked if they want to keep the droplets: people will support the campaign paying the minimum amount reached during the campaign, saving money;
supporters will be asked if they want to help SoFu's partners (NGOs and charity foundations): the whole droplet or a part of it, will be offered to organizations all over the world, helping people in need or funding humanitarian projects.