Once you reach your goal, the campaign is blooming, but in order to be fully bloomed, you need to reach the maximum capacity of supporters. Obviously we hope everyone will reach this phase, and our mechanism gives creators a simple tool to create stretch goals.
Stretch goals on other crowdfunding platforms are just another capitalistic tool for exploiting supporters, asking for more money in exchange for little improvements.
On SoFu stretch goals can only be implemented when the original goal and 90% capacity of supporters are reached.
The creator of the campaign, during the creation process will be asked for a stretch-goal amount and the reason why that amount is needed. If you're creating a physical product, you can think about improvements, a larger production, more gadgets or everything else you think supporters will love to receive; if you're creating a charity campaign, stretch goals will be automatically calculated (but still editable), and won't need further explanations.
This step by step approach assures that campaign creators won't exploit supporters, and that supporters won't pay more than what they promised.
A quick example - based on this one - for better understanding our mechanism: if you want to publish a book and you need €1500, you sell all copies through SoFu, and you want to print more copies, your costs will never raise enough to make people pay the maximum amount they promised to pay:
- €1500 for 200 copies
- you decide to sell them all
- initial maximum pledge amount €15
1500/200=7,5
- each supporter, at maximum capacity, should pay €7,5
if you decide to print 400 copies, even if you double the goal (something unusual or almost impossible), people won't pay the maximum amount, with just one single person above capacity:
3000/201=14,9